What is the role of sales representatives in a business?

The role of sales representatives in a business primarily focuses on handling sales. They directly engage with customers to promote products or services, understand customer needs, and facilitate transactions. This involves not only selling the products but also providing information, answering questions, and clarifying any details that potential buyers may have. Sales representatives serve as the critical link between the company and its customers, working to build relationships and ensure client satisfaction throughout the purchasing process.

In contrast, creating marketing materials typically falls under the responsibilities of the marketing department, which focuses on strategies to promote the business as a whole. Managing inventory is often a task for logistics or supply chain managers who oversee stock levels and inventory flow. Processing customer returns is generally handled by customer service or support teams that focus on resolving post-sale concerns and ensuring customer satisfaction. Thus, while all these tasks are essential to the business's overall operations, the primary duty of sales representatives is centered on handling sales transactions and fostering customer relationships.