What is Sage Accounting primarily used for?

Sage Accounting is designed as a comprehensive financial management solution that enables businesses to efficiently manage their financial transactions and reporting. The primary function of Sage Accounting is to help users track sales, purchases, inventory, customers, suppliers, and cash movements online, which is crucial for maintaining accurate financial records and ensuring that businesses can make informed decisions based on real-time financial data.

By allowing users to monitor various aspects of their operations, Sage Accounting facilitates a holistic view of business performance. This capability is essential for budgeting, forecasting, and identifying trends within the business, thus driving profitability and operational efficiency. The online nature of the platform further enhances accessibility and collaboration, making it easier for businesses to stay updated and connected regardless of their physical location.

The other choices refer to functions that, while important in a business context, fall outside the primary features of Sage Accounting. For example, managing payroll is a specialized function that requires different functionalities not focused on by this accounting software. Similarly, providing customer service support and conducting market research are different areas of business operations that do not align with Sage Accounting's core offerings.